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FintechBrand System

Complete visual identity system for a fintech startup — logo design, type system, color palette, design tokens, and a full brand guidelines document.

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Fintech Brand System
Client
PayStack
Year
2022
Category
Brand
Duration
6 Weeks
Overview
01

The Brief

A fintech startup needed a brand that communicated trust and stability while feeling modern enough to attract Gen-Z users — a difficult balance in a traditionally conservative sector.

I developed a geometric sans-serif wordmark with a custom typeface pairing, a primary palette built around a deep navy and electric green, and a full token-based design system for Figma.

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Features
02

What I Built

✏️
Logo & Wordmark
Custom geometric wordmark with multiple lockups, favicon variants, and animation guidelines.
🎨
Color System
Primary, secondary, and semantic palettes with WCAG AA accessibility compliance.
📝
Typography
Custom type scale with display, body, and mono pairings. Variable font implementation.
📐
Design Tokens
Full Figma design system with components, variants, and developer handoff tokens.
Stack
03

Tech Stack

The technologies chosen for performance, scalability, and developer experience.

Figma
Design
Illustrator
Vector
After Effects
Motion
Tokens Studio
Design Tokens
Zeroheight
Documentation
Lottie
Animation
Results
04

The Outcome

Brand launched to 95% positive reception. Used across all company touchpoints within 2 weeks.

95%
Approval Rate
Stakeholder approval on first presentation — no major revision rounds.
2wk
Full Rollout
Brand applied across all touchpoints in 2 weeks post-delivery.
40+
Components
In the final Figma design system used by their dev team.
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